Photo by Anthony Tran on Unsplash

Gen Z includes anyone born between 1997 and 2005. Facebook was released in 2004. Instagram in 2010. Snapchat in 2011. Tik Tok in 2016. Do some quick math; Gen Z is the first generation to grow up exposed to these platforms during their childhood.

Having grown up as a native Gen Z-er and people-watcher, I’m going to share my perspective on this generation as consumers. Along the way, I’ll share some personal stories that provide context to the prevalent and unusual behavioral trends of Gen Z.


When I was in middle school, Snapchat and Instagram were the new trends. At…

Tyler McKinney

Gen Z-er || Boston College ‘23

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